the creative process
Friday, March 16th, 2012most people or better the jewellery “layman” perceive the jeweller as the person who does it ALL. In a few, rare scenarios this will be the case but more often the truly magic jewels are created by a team.
First it starts with a dream, or an idea, a concept which may or may not stem from the designer, it may be communicated to the artist who then starts to “realise” the dream via drawings or in modern times often via 3D modelling software.
Once the “dream” has taken a proper shape, is technically sound, within budget, stunning of course, the “illusionary model” will move either to a model maker or to a jeweller’s workshop manager who will choose the correct employee to turn the “idea” into a tangible model, either in wax or metal.
Once the model is completed, a big “Indaba” will follow to decide whether the idea has been executed to everybody’s satisfaction. More often a second model or changes will follow to finally achieve the perfect piece.
And only now, talking handcrafted pieces, the jeweller enters the stage. It is absolutely crucial to select the correct crafts person for a design. Some will be gifted to create complex shapes & concepts, others prefer straight lines or bold statement pieces.
Most of ANPA’s jewellery is “set with gems” & hence will yet involve another person: “The setter” who will add the final ingredient before the jewels is polished, cleaned & completed.
And only then the piece is ready to be presented and hopefully appreciated for what it is - A piece of Art!

